Online Customer Service Assessment Concept
Regular detailed assessment is the beginning of a successful and
fruitful journey to Customer Service Excellence. It assists the
organisation to determine their current position with respect to
customer service performance and helps organisations mature into a
customer focused organisation. The Institute have developed online
Customer Service Assessment tools specifically based on the
requirements of The International Customer Service Standard (TICSS)
and its 5P's Service Quality Model (Philip Forrest 1985-2010). The
assessment tool focuses the organisations attention on the 5 main
pillars of excellent customer service:
1. Policies
2. Processes
3. Products/Services
4. People
5. Premises
Furthermore it stresses the importance of continuous Performance
Measurement to reinforce sustainable improvement in service
quality. Each P of the Service Quality Model has its own set of
criteria and corresponding requirements. Scoring for each of
the criteria is measured on a 5 point scale using scoring
tables. The criterion are each assessed according to
demonstration of evidence of documentation of the requirements or
evidence of implementation and adoption of the requirements.
The Application and Explanation Guide (TICSS2010-AEG001) clearly
states which criterion are to be assessed with which scoring
table.
| Fulfilment of the TICSS criterion |
Fulfilment of
the criterion |
| All of the listed requirements |
100%
|
| More than 75% of the listed requirements |
75%
|
| More than 50% of the listed requirements |
50%
|
| More than 25% of the listed requirements |
25%
|
| Less than 25% of the listed requirements |
0%
|
Organisations which have demonstrated implementation and
adoption of criterion will have ensured that the relevant
requirements have been clearly communicated to relevant employees
and have been adopted into the measurement improvement cycle of the
organisation.
Besides calculating an organisation's overall customer service
performance, Site Assessment evaluates the
fulfilment of each criterion, and calculates the score for each P
(customer service pillar) separately. Through this breakdown,
organisations will be able to identify the areas of strengths and
weaknesses enabling them to develop an action plan for
improvement.
Following completion of Site Assessment, organisations can
create a detailed real-time report highlighting their overall
customer service performance, the breakdown of the overall score
for each P and a detailed list of strengths and weaknesses to focus
on.