The International Customer Service Institute endorses the inaugural UAE Customer Service Week

The International Customer Service Institute has been invited by Ethos Consultancy to become an advisor to the inaugural UAE Customer Service Week which will run from June 20-24.  The Institute will participate in a number of ways including the following:

  • President and Co-Founder Philip Forrest will speak at the Customer Service Week Forum - Day 2. The topic of Philip's presentation is 'The Real Leadership Challenge - Creating, Maintaining and Measuring a Sustainable Service Quality Culture'.
  • The Institute has taken ownership of the UAE Customer Service Week STAR Awards and will adjudicate and present the finalists at the Customer Service Week Forum.
  • The International Customer Service Institute will deliver a 3.5 hour pre-conference workshop on Service Quality Measurement on Monday 21stJune.  The workshop will focus on the Institute's service quality measurement model and customer service self assessment tool.

The inaugural UAE Customer Service Week is under the Patronage of H.H. Lt. Gen. Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister & Minister of Interior, Government of United Arab Emirates.  The Customer Service Week Forum will be the Middle East's largest gathering of customer service opinion formers, academics and business leaders in 2010.  CSW is being orgainised by TICSI's territory fanchise partner, Ethos Consultancy.  Ethos' objective in launching this initiative is to grow and raise customer service standards through awareness, education and sharing of international best practice, as well as honouring the people who work on the frontlines.

Head of the institute, Dr. Janine Tan stated 'Customer Service Week is a great way to re-focus organisations back on what's most important - the customer.  Many organisations don't take the time to ask their employees what they feel their part within the delivery of service contributes to the overall customer experience.  As part of the 5P's Service Quality Model, People are the most important resource within an organization.  By hosting team events using the downloadable games or motivating leaders by entering one of the award categories, an inward look at your employee's perspective of how service delivery affects your customers can be enlightening'.

Dr. Tan continued, 'Any way organisations can get involved, be it big or small will provide interesting insights into how your employees; deal with difficult situations, use their current skill set to ensure a positive outcome, and how they engage their co-workers to make the most of their collective strengths.  Team building exercises can improve morale and leadership skills, improve organizational productivity and help break down some of the barriers preventing creativity.  Effective team building will improve communication, increase support for the organization, improver conflict resolution and ultimately increase job satisfaction thereby resulting in a resource better positioned to deliver effective and high quality service'.

For more information on UAE Customer Service Week visit http://www.customerserviceweek.ae/