Service Quality Excellence Conference

21st - 22nd March 2010 - Dubai

Creating the ultimate service experience to capture your customers' expectations and brand loyalty while enhancing your service quality tools and measurements to ensure that your service quality standards are met.

While providing exceptional customer service to keep customers satisfied is essential, businesses must concentrate on creating the entire experience to establish a lasting relationship and retain customers through their service quality. Business success nowadays has to be very dependable on the high quality services that they can provide to meet customers' expectations and beyond of the business. A positive and professional relationship with customers should be built to expect long term loyalty. This is where service quality reinforces the ability of stand out from their competitors.

With so many choices to choose from, customers are looking for that added value to the price they pay. In today's competitive market, most products and services are becoming much similar that the only way to gain a competitive edge is to differentiate them through service quality excellence. As a result, an excellent and standard cohesive servicing plan used throughout the organisation and its branches around the region will separate the company from its competition.

This two-day ground breaking conference will address the current challenges to providing quality services to meet customer satisfaction crucial to the multicultural market and stiff competition in the region. With award-winning case studies from different industries, you will gain and explore innovative strategies and solutions to improve your service quality while enhancing service measurement tools are in place.

All TICSI members will receive an exclusive 15% discount when contacting Miss Bernardine at BernardineM@marcusevanskl.com and quoting TICSI-ME discount.

Download Conference Agenda

Why should you attend?

  • The Middle East has one of the most competitive retail and service-based markets in the world. The vast numbers of outlets that exist within the region makes their future success depend highly on their ability to capture market share and skilfully sell its products and services to an increasingly demanding and selective customer base.
  • Too often businesses have place the emphasis on their goals and expected profit margins, but not on what their customers expects at the end of the day. For companies in any industry today, that success is driven by the business' capability to attain and retain customers. It is from the customers' satisfaction that will then positively influence the goals and profits.
  • Customer service is the main point of communication between the customer and the organisation in any businesses: before, during and after transactions. Due to the growing demand in quality services, it is important for businesses to establish an added value for the customers' for the price they pay for products and services.

This 2-Day conference will focus on:

  • The customer
  • The employees
  • The after-sales service
  • The organisation
  • The service tools and measurements

Who should attend:

President, Vice President, CEO, Director, Head, Chief, Senior Manager, Manager and Heads of:-

  • Service Quality
  • Service Delivery
  • Service Strategy
  • Quality Assurance
  • Customer Service / Care
  • Customer Relations & Affairs
  • Customer Relationship Management
  • Customer Acquisitions & Retention
  • Customer Experience
  • Customer Loyalty
  • Customer Support Services
  • Guest relation / client relation
  • Contact centre / Call centre / Customer Interaction Centre
  • Help desk
  • Sales & Marketing
  • Telemarketing

Key reasons why your organisation would benefit from this course:

  • Promoting the delivery of quality while benchmarking service standards in a competitive business environment
  • Creating a heightened customer experience to create long lasting brand loyalty
  • Discovering your customers' needs and expectations to spearhead a successful service quality framework and implementation
  • Designing an effective service quality framework to deliver cost-effective business processes
  • Improving your service processes through an effective customer management initiative
  • Exploring alternative service quality measurement methods to sustain growth, customer loyalty and market share
  • Maintaining a consistent high-performance in service quality throughout your organisation internally and regionally
  • Cultivating a pro-active management within your organisational structure to lead a successful service quality culture
  • Converting  your customers into brand ambassadors through your service quality improvements

Providing important and critical information

Learn from the experiences and gain valuable knowledge from your peers. Using the right information will provide you the right solutions to your own challenges and issues.

Attend this highly focused conference and transform service strategy to become more effective.  See your returns in the form of improved service quality outcomes from using the right strategies. Do not miss out on this one of a kind conference in Dubai and ultimately become the leader in your industry.


For further information please contact our Miss Bernardine Michael ( Marketing Manager ):
Telephone: +603 2723 6604
Fax:  +603 2723 6699
Email: BernardineM@marcusevanskl.com or marketing@ticsi.org
 Conference Agenda: Download

We look forward to welcoming you on 21st - 22nd March 2010